Data Platform

The future for Data at Gamesys

Toby O'Rourke

What is the Vision?

Not here to talk about tools & technology (yet)

Supercharge our use of data

Become the data driven business we aspire to be

Put people, process and technology in place to achieve it

Ultimately, it's about a great entertainment experience

the bottom line will take care of itself

One size fits all?

Separation of DW and BI teams

Canned reports, retrospective analysis

Huge lead times delivering through DW

Data Prospecting

Multi-disciplinary team(s) formed to answer business questions

Aligned to measurable business outcomes

Grab data where they find it

Wide variety tools & techniques

Why?

Deliver insight when and where it is needed

Remove delays

Quickly test hypotheses

For Example

board: We want playing JPJ to be our member's top leisure activity

team: OK, we could measure our share of member's entertainment spending

team: Let's estimate total entertainment budgets, mash demographics & wager history

team: Oh, we get 20% less overall share of budget from mid-value members

team: We recommend this new promotion mechanic

board: Thanks, we've made 5% more from mid-value members this quarter, what's next?

Executing on the Vision

Quick Win: RPLV

Proof of Data Prospector concept

Model owned & implemented by people who understand it

Live within 2 months

Great new measure of effectiveness

Long Term: Prospector Teams

Organised around top priorities

Poker, Acquisition, Player Lifecycle

Empowered to explore and recommend

Create IP, become a competitive advantage

Resourcing

Seed with Insights & PMP

Must add technical expertise

grow 4 teams of 6 over 2014-15

Hiring now

Long Term: DW

Home of accurate, reliable regulatory & financial reporting

Reduce churn, increase stability

Redeploy people to more valuable work

Long Term: A Platform?

Will evolve as we learn from prospecting

Flexibility & Time to Market key attributes